Privacy Policy

Effective Date: January 1st 2026

1. Introduction
True Life Assurance is committed to protecting the privacy and security of personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.truelifeassurance.ca or use our services.

2. Information We Collect
We may collect the following types of personal information:

• Name, email address, phone number

• Mailing address and postal code

• Date of birth and demographic information

• Employment and income details (for insurance eligibility)

• Health-related information (only where required for underwriting and with consent)

• IP address, browser type, and website usage data

3. How We Use Your Information
We use your information to:

• Provide insurance quotes and services

• Assess eligibility and process applications

• Communicate with you regarding policies and updates

• Improve our website and customer experience

• Comply with legal and regulatory requirements

4. Consent
By using our website and submitting your information, you consent to the collection, use, and disclosure of your personal information as described in this policy. You may withdraw your consent at any time, subject to legal or contractual restrictions.

5. Disclosure of Information
We may share your information with:

• Insurance carriers and underwriting partners

• Third-party service providers assisting in operations (e.g., IT, payment processing)

• Regulatory or legal authorities when required by law

We do not sell your personal information.

6. Data Security
We implement appropriate technical and organizational safeguards to protect your personal information against unauthorized access, loss, misuse, or alteration.

7. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

8. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance user experience, analyze traffic, and improve functionality. You can control cookie settings through your browser.

9. Your Rights
You have the right to:

• Access your personal information

• Request corrections to inaccurate information

• Withdraw consent where applicable

To exercise these rights, please contact us using the details below.

10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.

11. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.

12. Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact:

True Life Assurance
info@truelifeassurance.ca
(437)524-0565